Incorporatewear_News

Incorporatewear sends congratulations to longstanding corporate clothing customer Elizabeth Arden, which is celebrating a centenary in business.

Incorporatewear designs, sources and manages the supply of bespoke uniforms for the global beauty products company. We blend style and fit with day-to-day practicality, and even ensure that the range coordinates with the customer’s signature red lipstick!

At Incorporatewear, we imagine the original Miss Elizabeth Arden herself would have appreciated the importance of corporate clothing. A visionary brand builder, she would instinctively have understood how a great corporate wardrobe makes people part of the brand story.

Like Incorporatewear, Miss Arden was uncompromising in developing the products, packaging and services that customers desire, from the classic Eight Hour Cream to her famous Blue Grass fragrance, and even a lipstick to harmonize with the uniforms of servicewomen in the last war.

The first Elizabeth Arden Red Door Salon opened on Fifth Avenue, New York, in 1910. At Incorporatewear, a relatively young and growing company in a different century, we still admire those enduring qualities of energy and vision that turned Miss Arden’s very first shop window into a worldwide retail phenomenon.

Recent press coverage of surging cotton prices linked to flooding in Pakistan and potential shortages from China has only reinforced the need to balance cost with value.

High street stores such as Primark, Next and Debenhams have flagged that rising commodity prices will necessarily impact the consumer. But the relationship between direct raw material cost and sales price is too easy to hide behind when, at the heart of the commercial relationship, is only fast fashion and quick profits.

Incorporatewear, the UK’s premier corporate clothing supplier, is not immune to the effects of globally increasing commodity prices but manages its supply chain and manufacturing base accordingly.

Although price is an important element in its corporatewear offering, the company believes that stock availability, reliable service and world-class design are actually more important in building long-term client relationships.

“Our clients trust us to provide garments that are good value for money,” explains Rob Pollock, Incorporatewear’s Managing Director, “but in doing so we never compromise on the quality, style and practicality of our clothing. We’ve seen a lot of change in the UK corporatewear industry recently but believe these core values that have served us well in the past will continue to do so in the future.”