Recent press coverage of surging cotton prices linked to flooding in Pakistan and potential shortages from China has only reinforced the need to balance cost with value.
High street stores such as Primark, Next and Debenhams have flagged that rising commodity prices will necessarily impact the consumer. But the relationship between direct raw material cost and sales price is too easy to hide behind when, at the heart of the commercial relationship, is only fast fashion and quick profits.
Incorporatewear, the UK’s premier corporate clothing supplier, is not immune to the effects of globally increasing commodity prices but manages its supply chain and manufacturing base accordingly.
Although price is an important element in its corporatewear offering, the company believes that stock availability, reliable service and world-class design are actually more important in building long-term client relationships.
“Our clients trust us to provide garments that are good value for money,” explains Rob Pollock, Incorporatewear’s Managing Director, “but in doing so we never compromise on the quality, style and practicality of our clothing. We’ve seen a lot of change in the UK corporatewear industry recently but believe these core values that have served us well in the past will continue to do so in the future.”